Lacoste is running an semi-annual sale that has thirty to sixty percent savings on selected items with free shipping. Check it out below:
Lacoste Releases “Merci Lacoste” Polo Shirt To Raise Money For Covid-19
Update: You can buy the Merci Lacoste shirt now. Just click here!
Novak Djokovic And two other Lacoste tennis stars thanked COVID-19 workers in an Instagram post that announced that all the revenue from a new polo shirt called the “Merci Polo” would be donated to partners fighting COVID-19 including the Red Cross and Red Crescent. The “Merci Polo” has a red heart embroidered around the Lacoste Logo, and can be bought starting on June 1, 2020. See the Instagram post below:
In honor of volunteers on the front line, @lacoste is donating the entire sales from the L12.12 Merci Polo to partners including the International Federation of Red Cross and Red Crescent Societies around the world. 
Thank you @tguibert70 @lacosteYou can read more coverage a Footwear News, Women’s Wear Daily, High Snobiety or Republic World
Lacoste Names New North American And Latin American CEOs
Lacoste has named Robert Aldrich as North American CEO and Pedro Zannoni as CEO of Latin America. Aldrich comes to Lacoste from the Ermenegildo Zegna Group, where he most recently served as CEO of the Americas region. Prior to Ermenegildo Zegna, Aldrich worked at Giorgio Armani. Zannoni joins Lacoste from Asics Corporation, where he served as president of Asics’ Latin America region since 2018. Previously, he worked fat Adidas. Both Aldrich and Zannoni will report to Jean-Louis Delamarre, executive vice president, global markets and distribution.
Fashion Network News quotes Delamere as saying:
“We are delighted to announce today the appointment of Robert Aldrich and Pedro Zannoni. These two arrivals illustrate the brand’s ambition to strengthen and accelerate our brand penetration and equity in these regions.”
Read more at Fashion Network News.
Updated 05/29/2020
More coverage of these changes can be found at Just-Style, Textile World Magazine, Fashion United, and Fashion Weekly.
Lacoste is Attempting To Renegotiate Its Real Estate Leases In the United States
According to the Real Deal which covers New York City real estate issue, Lacoste is attempting to renegotiate its retail leases in the United States:
Earlier this month, Lacoste USA’s chief financial officer Karine Sansot-Vincent sent a letter to its landlords announcing that it would seek to renegotiate leases as reducing costs would be “vital” to its “ability to be a viable company in the future.”
The letter, seen by The Real Deal, notes that the company has retained restructuring counsel at law firm Arent Fox and real estate advisory firm Keen-Summit Capital Partners to lead the restructuring of its leases with landlords across the country.
In the letter, Sansot-Vincent wrote that due to Covid-19 closures, “The existing retail business model is no longer sustainable. The essential purpose of our retail leases has been totally frustrated.”
Read more at the Real Deal.
Belgian Rapper Romeo Elvis Unveils Lacoste Collaboration on Instagram
The Lacoste obsessed, Belgian rapper Romeo Elvis has unveiled his new collaboration with Lacoste on Instagram.
#StreamonsMaison #CrocodileInsideYou can read more coverage of the announcement on mcetv.fr.