Lacoste Introduces New Men’s Fragrance Called “Match Point”

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Updated 08/07/2020 – More details from the Moodie Davitt Report. The advertising campaign for Match Point “stars French actor Arnaud Valois, who appeared in the Cannes 2017 Prix du Jury-winning film ‘120 Beats per Minute.’ He is joined by French actress and former rhythmic gymnast Souheila Yacoub, who recently appeared in Gaspar Noé’s film ‘Climax’. The pair meet during a chance encounter in Paris and engage in a game of dance, movement and sensuality, eventually reaching a ‘match point’ at the culmination of the campaign film.”  Here’s the ad:

Lacoste has introduced a new men’s perfume the will be available in its Travel Retail locations.

Match Point Perfurme

According to Duty Free News International:

Lacoste has unveiled its new fragrance for me, Match Point, characterised by green notes and a woody base.

Supported by a campaign featuring actors Arnaud Valois and Souheila Yacoub, the new perfume comes in a glass bottle adopting all the codes of tennis that the brand holds dear.

The shape of the bottom evokes a tennis ball at match point, leaving its mark on the clay.

Both perfume and travel retail have become increasing important to Lacoste. Read more at DFNI.

Lacoste Launches The Roland – Garros Eyewear Collection

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Lacoste Crocodile 1927Press Release from Lacoste:

Lacoste forges a partnership of excellence with the iconic Roland-Garros brand resulting in a new range of sunglass frames driven by the strong connection between the French legendary tennis tournament created in 1928 and the brand’s innate passion for this inspiring sport.

Lacoste has been a partner of Roland-Garros since 1971. Lacoste is now the exclusive apparel partner of Roland-Garros and presents each year a new apparel co-branded Roland-Garros collection including a lifestyle and performance pieces.

As Lacoste continues to embody authentic French elegance through its sophisticated designs and premium quality materials, this first exclusive co-branding gives voice to the House’s creative Heritage evoking the dynamic spirit of its founder Rene Lacoste, a tennis champion himself and an intuitive entrepreneur known for the invention of the croco-logoed polo shirts.

The collection includes a male and a unisex style crafted from injected plastic and detailed with a double logo featuring the classic Lacoste lettering and a dedicated Roland Garros script in addition to the RG initials on the temple tips.

Revisiting two of Lacoste’s best-selling shapes, the rectangular frame for men and the rounded universal shape are exclusively dressed in the Roland-Garros official colours as an homage to the world-renowned competition which every year brings the best-ranked players of the world to the red clays courts in Paris.

The male sunglasses are available in Black, Matte Black, Matte Green and Matte Blue, while the unisex frame comes in Black, Blue, Havana and Burgundy for £105

The Roland-Garros Eyewear Collection by Lacoste will be available In Stadia during the tournament taking place from September 21st to October 11th and Out Stadia through Lacoste monobrand stores and selected wholesale retailers.

Lacoste Releases New “Made In France” Collection

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Lacoste has released a new “Made in France” collection.  According to the company:

“Inspired by our archives, the Made in France collection
combines elegance and respect for the environment.
All pieces are crafted from organic cotton pique grown
with minimal pesticides. Bet on its graphic design
to enjoy summer in style.“

It certainly has some interesting multi-colored pieces with an almost tie-dye like effect.

Made In France Polo

Check it out on the Lacoste Store.

Lacoste Among Firms Accused Of Buying From Vendor Facing US Xinjiang Sanctions

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Update: According to the New York Times, Lacoste, along with Adidas, has pledged to stop using any suppliers from Xinjiang – See here for details.

According to the Financial Times, Lacoste is among a group of companies that is accused of buying from a Chinese vendor facing US sanctions for using forced labor from Xinjiang:

Western brands including Hugo Boss, Ralph Lauren, Brooks Brothers and Lacoste have recently taken apparel shipments from a Chinese group whose subsidiary is facing US sanctions over alleged forced labour in Xinjiang.  Shipping records show one of the group’s companies dispatched large orders of men’s and women’s shirts, pullovers and jackets to big brands in the US as recently as last month.

Lacoste had not responded to this accusation at the time of publishing. See the Financial Times for more details.