Lacoste Owner Maus Frères Has Named Thierry Guibert Chief Executive Officer

Thierry Guibert, who is currently CEO of Lacoste, has been promoted to be CEO of Maus Frères, the company that owns Lacoste and many other fashion brands. Guibert replaces Dider Maus who has been CEO for the last three decades:

“I am convinced that his experience and his achievements will be major assets enabling Maus Frères SA to continue to develop and consolidate its leading position,” said Maus, noting he has worked with Guibert, who is ceo of Lacoste, for six years …

The group said that the international division, which has been managed by Guibert since 2015, accounts for the majority of group sales and profits, generating 3.2 billion euros in sales last year …

Guibert was responsible for the success of Lacoste in recent years, in particular he “repositioned the brand, expanding footwear and accessories while focusing on full-price sales. He has also overhauled distribution networks, especially in the U.S., its largest market, closing hundreds of stores and reducing its presence in outlet malls.”

Read more on the change at Yahoo Finance.

 

Lacoste Coming To Palm Beach Outlets

Palm Beach’s Florida Weekly reports that a Lacoste Outlet store will be opening at the Palm Beach Outlets:

Brace yourselves, alligator fans.

Palm Beach Outlets has announced the fall opening of Lacoste Outlet … [The] Lacoste Outlet will be across from Coach Outlet. It’s expected to open in November. For the most updated opening date information visit www.PalmBeachOutlets.com.

More details can be found at Florida Weekly.

French Fashion Houses FusalP and Chloe Collaborate On New Ski Wear Collection

Fusalp, the French fashion house, owned since 2013 by Lacoste heirs Sophie and Phillipe Lacoste, is collaborating with the equally venerable Chloe on a ski wear collection. Fusalp has already been dubbed one of the “seven chicest skiwear brands” by L’Officiel and this collaboration can only add to their reputation.  Here’s more detail, courtesy of WWD:

Chloé and Fusalp have teamed on a skiwear capsule collection, with co-branded technical outerwear, knitwear and accessories designed with an eye to the slopes as well as urban settings.

It’s the first time the two French labels, both founded in the early Fifties, have worked together. The collection will be sold on Net-a-porter first, and then, starting in November, on the web sites of both brands.

The pieces on offer include a quilted puffer jacket, high-waisted flared pants, a branded helmet and a ski suit.

Backed by a group of “high-profile, French investors,” Fusalp has grown to fifty stores, and claims its 2020 sales will be thirty million Euros.

More coverage of the collaboration can be found at MFFashion who report that the line includes “padded jackets, coats, shoes, tight pants, ski suits and thick sweaters.” Additional coverage can be found at Numero, and at Madame Figaro who write that Fusalp’s competition jackets are at the “cutting edge of the genre.”

 

Lacoste Keeps Expanding Their Selection Of Masks

As the Covid-19 crisis drags on and on and on, Lacoste keeps expanding their selection of masks in their mask store.Lacoste Masks As Lacoste puts it, “A new essential for the day-to-day. These masks in washable cotton ensure protection for all. No matter where you’re heading.”  And, for each mask sold, Lacoste donates $3.50 to the Lacoste Fund to “support its social solidarity actions for a more responsible future.”  See more at the Lacoste Mask Store.