Category Archives: Shopping

Lacoste Turkey Partners with GardeRobe AI for Online Shopping

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Lacoste Turkey, part of Eren Group, is partnering with GardeRobo AI to enhance its online shopping experience. The pilot program on Lacoste Turkey’s website will use AI to offer personalized outfit recommendations, improving customer engagement and increasing order value. The platform automates product recommendation updates, saving significant time for the digital merchandising team. GardeRobo’s Total Look widget allows customers to create custom outfit collages, streamlining the shopping process and enhancing visual appeal.

For more details, visit https://retailtechinnovationhub.com/home/2024/5/22/lacoste-turkey-tests-out-garderobo-ai-online-fashion-personalisation-platform-to-boost-shopping-experience

Samsung and Lacoste Collaborate on Flip Phone Cases

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Lacoste and Samsung have collaborated to create an eco-friendly, Lacoste branded case for the Samsung Galaxy Flip 4. Sammobile has the details:

The Galaxy Z Flip 4 is one of the most fashionable smartphones created in recent times, and it provides an opportunity for Samsung to collaborate with different fashion brands. After revealing the Maison Margiela Edition, the company has now announced the launch of four new protective cases for the Galaxy Z Flip 4, created in an exclusive partnership with Lacoste.

The Galaxy Z Flip 4 cases by Lacoste are available in four colors: Graphite, Blue, Lavender, and Rose Gold. The cases carry a subtle yet recognizable Lacoste crocodile logo. They were made from recycled materials, and the same goes for their packaging, which was made entirely from recycled cardboard, vegetable ink, and vegetable glue.

Lacoste flip phone case

ScreenRant also has coverage:

According to their listing page on the official Samsung website, the two-piece silicone cases will offer protection against bumps and scratches while being thin and flexible enough to provide a comfortable grip. They are available in four solid colors, including Graphite, Blue, Lavender and Rose Gold, and carry a prominent Lacoste crocodile logo at the back.

Android Headlines also has coverage on the launch.

For now, it only seems to be available in France, but hopefully it will be in more countries soon.

French Fashion Houses FusalP and Chloe Collaborate On New Ski Wear Collection

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Fusalp, the French fashion house, owned since 2013 by Lacoste heirs Sophie and Phillipe Lacoste, is collaborating with the equally venerable Chloe on a ski wear collection. Fusalp has already been dubbed one of the “seven chicest skiwear brands” by L’Officiel and this collaboration can only add to their reputation.  Here’s more detail, courtesy of WWD:

Chloé and Fusalp have teamed on a skiwear capsule collection, with co-branded technical outerwear, knitwear and accessories designed with an eye to the slopes as well as urban settings.

It’s the first time the two French labels, both founded in the early Fifties, have worked together. The collection will be sold on Net-a-porter first, and then, starting in November, on the web sites of both brands.

The pieces on offer include a quilted puffer jacket, high-waisted flared pants, a branded helmet and a ski suit.

Backed by a group of “high-profile, French investors,” Fusalp has grown to fifty stores, and claims its 2020 sales will be thirty million Euros.

More coverage of the collaboration can be found at MFFashion who report that the line includes “padded jackets, coats, shoes, tight pants, ski suits and thick sweaters.” Additional coverage can be found at Numero, and at Madame Figaro who write that Fusalp’s competition jackets are at the “cutting edge of the genre.”

 

Lacoste Autumn/Winter Fashion Show

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Here’s Lacoste’s description of their Autumn/Winter Fashion Show:

Held at the Tennis Club de Paris, the Lacoste Autumn Winter 2020 runway show is the third act in creative director Louise Trotter’s intimate dialogue with the bold spirit of René Lacoste. A powerhouse on and off the tennis court, René’s unrelenting thirst for excellence, his dedication and verve was matched by none other than his wife Simone Thion de la Chaume – herself a champion golfer. Together, they reflected the very definition of a sporting power couple. Today Louise Trotter celebrates the harmonies in their contrasts, and the beautiful ricochet of references between her sport and his. By applying modern technology to the sartorial aplomb of a century ago, a fresh sense of sportif style rises to the fore. Future classics are imbued with the timeless élan of Lacoste’s French heritage.

Designed for elegance and performance – at leisure or play – the collection exudes a consummate and athletic ease. Lacoste green and navy are joined by clay court browns, spearmint, sky blue, candy pink, orange, lemon and tan, in a lively palette that recalls our collective memories of weekend tournaments, friendly matches, and the off-duty uniforms of the sporting elite. Comfort and ease is the luxury of today: bringing the focus closer to the body, sports blazers and trousers are tailored in technical jersey and shell knits and brushed pullovers play with the structures and scale of Prince de Galles, houndstooth and Vichy checks. Pulled from the lexicon of French pop culture, the Lacoste crocodile peeks out from jacket linings and a pastel all-over print, as tennis skirts in Japanese jersey are worn with racket and club print silk blouses, and boxy polo styles feature chunky knit collars, contrast plackets and leather trims.

Protective outerwear is revisited – the trench, duffel, car coat and hooded vareuse anorak are finished in sleek pairings of bonded jersey neoprene, soft alpaca or checked double face piped with leather, thermal topstitching, or archive ‘framis’ taping. Straight from the 1980s, the original T-Clip sneaker is updated in contrast pastel shades, whilst brogued golf lanyards and caddy bags are a tongue-incheek nod to Simone Lacoste’s lifelong talent.

Designed by René Lacoste, the original L1212 polo is elevated in a double-knit mercerized cotton. Premiering at the Autumn Winter 2020 fashion show, it is featured in a fly poster campaign at the Tennis Club de Paris worn by the season’s runway cast and photographed by Quentin De Briey.

Set-up design / OBO Hair / Gary Gill

Makeup / Lauren Parsons

Music / Frédéric Sanchez

Casting / Piergiorgio Del Moro

The chipboard used as a canvas for the show will be donated to La Réserve des Arts, a French association that sources used materials to give them a second life. The benches will be re-used during upcoming Lacoste events.