Lacoste’s decision to stand by Novak Djokovic despite his anti-vaccine stance paid off when Djokovic won his twenty-first grand slam at Wimbledon. In celebration Lacoste sent off the following email:
And Lacoste is celebrating with a new sale on Tennis Gear.
Lacoste has been connected with tennis since its founding, but it has renewed its promotional emphasis on the sport in the last ten years. A key part of this promotional strategy has been Lacoste’s promotional contracts with pro tennis players. The most famous of their current stars is Novak Djokovic, but they have also signed rising stars like Daniil Medvedev. And, now, Lacoste has announced it’s re-signed Medvedev:
“Lacoste is proud to announce the renewal of the contract with rising tennis star Daniil Medvedev until 2026. In the essence of the brand’s founder, it is his elegance of play and his spirit that Lacoste wishes to transmit through the extension of his contract.”
Read more at Essentially Sports.
Updated 08/27/20
The collection is live on the Lacoste Store. You can see it at https://www.lacoste.com/us/lacoste-x-youssef-sy/.
More coverage of the collections release from SportsSkeeda:
The Lacoste x YSY Collection will feature a Novak Djokovic caricature as a tribute to the tennis great, and is meant to evoke inspiration, admiration and respect.
As well as at Respect Mag:
When asked about the design collaboration with Lacoste, Sy confided, “After my meeting with Louise Trotter and her team, we agreed that we wanted to give the concept a bit more depth by combining it with values dear to Novak and Lacoste. His tenacity in holding onto his number one spot, his dedication to work and the way he passes on his abilities via his foundation and shares with his fans are the values I wanted to highlight in my drawing”.
Also at Fashion United India. More coverage at Tennis World USA.
Original Story – Yahoo Sports reports that Lacoste is launching a new collection in collaboration with the Artist Yay that celebrates Novak Djokovic:
The collection, which will be available at select Lacoste stores, the company’s web site and retail partners, includes polo shirts, hats and sweatshirts bearing Djokovic in Sy’s pop art illustration style. Other motifs seen in the collection are natural elements like mountains and the sea, which are on a tennis ball.
Sy first created the Djokovic character in 2016 after the athlete’s French Open win at Roland-Garros. Lacoste, with Sy and the Etendart association, also revived a tennis court in Clichy, France, with Djokovic-inspired designs by Sy.
The collection launches on August 26th. For more details, see Yahoo Sports.
Check out the Lacoste Sport line at the Lacoste Store. It includes multiple new items including a new Novac Djokovic printed breathable polo shirt in teal.
Items in the Women’s Collection include a Women’s sport, breathable polo shirt in multiple blues and teal.
In a recent story, Footwear News reports on the efforts of Adidas, K-Swiss and Lacoste to prepare special retail events and products for the upcoming US Open, which will be held Aug. 26 to Sept. 8 at the USTA Billie Jean King National Tennis Center in Queens. On Lacoste, specifically, they report:
Iconic tennis brand Lacoste scored a big win two years ago, when it signed Novak Djokovic as its apparel ambassador. The No. 1-ranked athlete continues to dominate on the circuit and is heading into the U.S. Open with two Grand Slam titles under his belt for this year alone (Wimbledon and the Australian Open).
At the matches in Queens, Djokovic will wear a vivid-blue Lacoste polo with black and white details, paired with black shorts.
For coverage of the other brands, see the original story.