Category Archives: Louise Trotter

Lacoste Launches New Collaboration with Sporty & Rich

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Lacoste, has joined forces with the up-and-coming sportswear brand, Sporty & Rich, to introduce a unique collection that revives Lacoste’s signature styles from the 1970s and 1980s. Comprising 22 distinct pieces, the collection offers a diverse range of items such as tracksuits, sweatshirts, pleated skirts, tank tops, jumpsuits, hats, and the timeless polo shirts. The collection was thoughtfully curated by the creative minds of Louis Trotter, Lacoste’s former creative director, and Emily Oberg, the founder of Sporty & Rich.

Lacoste Sporty and Rich Logo

Sporty & Rich has garnered a reputation for its tennis-inspired collections, which include an ongoing collaboration with Prince Tennis. The newly launched collection with Lacoste effectively taps into this sports-focused ethos and marries it with Lacoste’s own tennis-inspired styles from its archives. The collection seamlessly integrates the iconic iconography of Sporty & Rich with Lacoste’s globally recognized crocodile logo. Highlighted pieces from this line include a white pleated tennis skirt, a light blue halter crop top with matching shorts, and a range of polo shirts.

Emily Oberg, the creative force behind Sporty & Rich, revealed that the collaboration with Lacoste was a natural and smooth process due to the shared vision and aesthetic sensibilities of both brands. The team sifted through Lacoste’s archives from the ’70s and ’80s and selected their favored styles, which were then revamped and adapted to appeal to contemporary customers. Oberg elaborated that the collection embodies a fusion of tennis and holiday styles, making it an ideal choice for both on-court and off-court scenarios.

Since its inception five years ago, Sporty & Rich has established a strong track record of successful collaborations with renowned brands like Adidas, Solid & Striped, and Clark’s. The brand is gearing up for its second collaborative launch with Adidas next month. Oberg perceives these collaborations as an integral part of Sporty & Rich’s growth strategy, as they enable the brand to reach and resonate with a wider audience.

The Lacoste x Sporty & Rich collection is a harmonious blend of vintage-inspired and contemporary styles that are likely to captivate both fashion connoisseurs and sports enthusiasts. The collection can be accessed and purchased on Lacoste’s official website and selected retail outlets across the globe.

More coverage here.

Lacoste Name Venus Williams As New Global Brand Ambassador

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Lacoste has named Venus Williams their new Global Brand Ambassador. From the press release:

Bold, committed, entrepreneurial, passionate about fashion and founder of lifestyle brand EleVen, tennis champion Venus Williams embodies all the ambitions of the new fashion-sport silhouette created by Louise Trotter. This wardrobe, imbued with the brand’s strong fashion DNA, is part of a desire to respond to new lifestyles – creating versatile clothing to cater to women’s contemporary lives.

 

“Lacoste celebrates its new silhouette, at the crossroads of fashion and sport. It blends technical materials, key details, and bright colours. This look draws its inspiration from the roots of our history: on-point pieces inspired by the movement of the body, just as René Lacoste intended.”

– Louise Trotter, Lacoste artistic director

 

British Vogue photographed Venus Williams, the first woman to enliven this fashion- sport vision, in Jupiter, Florida, which she calls home.

 

«I am a long-time fan of Lacoste and have always been inspired by the brand’s innovative style, beyond its tennis roots. Louise Trotter is such a visionary and the work she has done as creative director of the House is forward-thinking, inspired and constantly evolving. I am thrilled to be working alongside her as the face of Lacoste’s new silhouette.”

– Venus Williams

 

The seven-time Grand slam champion and entrepreneur is arguably one of the most accomplished and inspiring women in the history of sports. A trailblazer throughout her career, Williams has worked tirelessly to help the sport evolve by championing the fight for equal pay and serving as a steadfast advocate for equality. Perfectly aligned with Lacoste’s brand values, Williams will support the endeavors of the Lacoste Foundation, which has been working internationally to promote equal opportunities since 2006.

Venus Williams

In conjunction with the announcement, British Vogue did a photo shoot and interview. As might be expected, there was a huge amount of press coverage:

  • Fashion United – “The tennis star will be the face of Lacoste’s new fashion-sport silhouette, launching with a unisex collection featuring trench coats, bras, dresses, shirts, and accessories.”
  • Tennis Now – “Welcome to the #TeamLacoste, Venuswilliams! As one of the greatest athletes in the world, Venus embodies off the court all the ambitions of the new fashion-sport silhouette created by Louise Trotter.”
  • Tennis.com – “The luxury sportswear brand tapped into its strong tennis roots with the appointment of Venus as global ambassador”

As they say in Dodgeball, “It’s a bold move .., Let’s see if it pays off.”

Louise Trotter Discusses Her Lacoste Fall/Winter 2021 Collection

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Lacoste Heritage Logo

HypeBae has a interview with Louise Trotter in which she discusses her new Fall/Winter Collection for Lacoste. In the interview, she discusses what was the inspiration behind the new collection:

On a very basic level, I wanted to create a collection that took into consideration how we live our lives today, with blurred lines between work, home and sport, and how this has impacted our need for clothes that can perform in the everyday. Before I used to take taxis or ride the Metro, but now I walk and cycle daily and this has changed how I dress and how I feel. At the same time, I have been drawn to different people I would see and connect with: skaters, cyclists, and couriers; so movement plays a big part of the inspiration. I worked with two references: our French preppy style –  the classic icons that I love; and sportswear that represents the active lifestyle that we live today. Proportion was also a key consideration, I design and develop the collection with a genderless mindset and I respond to how proportions change depending on the wearer. Finally, I continued the philosophy from SS21 by bringing deadstock and left-over fabrics in limited-edition pieces.

She also discusses the genesis of the new “Super Croc” emblem:

One of our designers found the giant crocodile claw in the archive and it all began from there. “The Super Croc,” “The flaming L emblem,” “The flaming tennis ball,” and the “Lacoste POW” were all inspired by vintage comic strips and expressed perfectly how the crocodile has become a pop culture icon.

Read the full interview at HypeBae.

Loic Prigent Interviews Louise Trotter, Lacoste’s Creative Director

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Loic Prigent has an interview with Louise Trotter, Lacoste’s Creative Director. You can see the video of it on Loic’s Youtube Channel. Here is how he describes the video:

LACOSTE is shooting its new Summer 2021 collection in the streets of Paris and we take time to talk with its creative director, the great Louise Trotter and her team! We also go the the Maison Lemarié worshop to see Lucie, a fleuriste plumassière spending hours on her origami crocodile made of vintage Lacoste labels. Lemarié (Le19M) and Lacoste are working together for the first time. Watch out for a hardcore Lacoste collection! I just need the coat made of a patchwork of vintage Lacoste jackets!