Lacoste Opens New Store At The Icon Outlet At The O2 in London

Lacoste MasksUpdated 12/04.2020

Lacoste announced that it is opening a new store at the Icon Outlet at the O2 in London. For a limited time, to celebrate the new store’s opening, they are offering a chance to win “one year’s supply of iconic Lacoste polos.”

Here’s the press release:

Icon Outlet at The O2 has announced international designer brand, Lacoste, is the latest retailer to sign for its newest outlet store at the destination.  As one of the leading shopping destinations in the capital, Lacoste is set to join Icon Outlet’s robust retail offering of over 60 brands including, Hugo Boss, Tommy Hilfiger, Levi’s, GAP, Nike and adidas.

 

Lacoste will open its latest 1770 square foot store on the upper level adjacent to Ted Baker and Calvin Klein, from 10am on Wednesday 2 December. The store will stock Lacoste’s apparel lines, accessories and fragrances for men, women and children, and the brand remains an official partner of the Nitto ATP Finals which recently took place at The O2 behind closed doors due to the national lockdown.

 

Jamie Givens, CEO for UK & Ireland at Lacoste, commented: “We are thrilled to have signed for our latest space at Icon Outlet. At Lacoste we have always been committed to designing products that combine innovation, quality and elegance. Icon Outlet embraces these notions across their retail portfolio and we look forward to showcasing our premium range of unique and original lifestyle offerings for women, men and children.”

 

Marion Dillon, leasing firector for Icon Outlet, added: “Lacoste is a fabulous addition to our international brands here at Icon Outlet … Lacoste is an anchor brand and their signing is evidence that Icon Outlet remains attractive to international brands interested in reaching our diverse customer base.”

Janine Constantin-Russell, managing director of Icon Outlet, added: “We are delighted to be reopening again with Lacoste now joining our family of  brands.”

See the complete press release at Retail Times UK, or for more coverage see Retail and Leisure International or Fashion United UK.

Lacoste Coming To Palm Beach Outlets

Palm Beach’s Florida Weekly reports that a Lacoste Outlet store will be opening at the Palm Beach Outlets:

Brace yourselves, alligator fans.

Palm Beach Outlets has announced the fall opening of Lacoste Outlet … [The] Lacoste Outlet will be across from Coach Outlet. It’s expected to open in November. For the most updated opening date information visit www.PalmBeachOutlets.com.

More details can be found at Florida Weekly.

Lacoste is Attempting To Renegotiate Its Real Estate Leases In the United States

Lacoste Store WindowAccording to the Real Deal which covers New York City real estate issue, Lacoste is attempting to renegotiate its retail leases in the United States:

Earlier this month, Lacoste USA’s chief financial officer Karine Sansot-Vincent sent a letter to its landlords announcing that it would seek to renegotiate leases as reducing costs would be “vital” to its “ability to be a viable company in the future.”

The letter, seen by The Real Deal, notes that the company has retained restructuring counsel at law firm Arent Fox and real estate advisory firm Keen-Summit Capital Partners to lead the restructuring of its leases with landlords across the country.

In the letter, Sansot-Vincent wrote that due to Covid-19 closures, “The existing retail business model is no longer sustainable. The essential purpose of our retail leases has been totally frustrated.”

Read more at the Real Deal.

Lacoste Begins Re-Opening Stores in the United States

Lacoste Store in Buenos AiresWomen’s Wear Daily reports:

Lacoste has begun reopening its U.S. boutiques and outlet location by implementing a slew of new operational guidelines. Eight locations throughout Texas were the first to reopen May 8, followed by additional stores in Florida, North Carolina and Ohio on May 15. Others will reopen as local mandates allow.

Lacoste is also taking two major steps to reassure customers. First, “each store will follow a cleaning and disinfecting process prior to opening and also mid-day” using a professional cleaning service. Secondly, Lacoste will be offering real-time data to their customers:

Customers will be able to scan QR codes within the retail stores that will give them live updates on how many times and when the retail store was last professionally cleaned and sanitized, as well as the store’s current capacity so it does not exceed its threshold.

Read more at Women’s Wear Daily.

Latest Lacoste News and Sales For February 21st, 2020

Paris PoloLatest Lacoste Sales

Lacoste has introduced the new Paris Polo: “Fitted cut, concealed buttons, tonal crocodile and stretch pique stitching. This polo is the epitome of elegance.” The hidden buttons are interesting, but I’m not a big fan of having the Lacoste Logo the same color as the shirts. Anyway, check it out for yourself in the Lacoste Store.

Latest Lacoste News

Joelle Grünberg has left her position as CEO and President of Lacoste for North and Central America to become the head of Sperry footwear. Grunberg has been head of North America for Lacoste since 2015, and before that she served for two years as head of Lacoste France. You can read more details of the change in Footwear News.