Category Archives: Collaborations

Lacoste x National Geographic: Lacoste Collaborates with National Geographic On New Line Of Eco-Friendly Clothing

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Lacoste X National Geographic Logo Update: The collection has now dropped, and is available at the Lacoste Store.

Update: Lifestyle Asia notes that “this collection has been made with all recycled and sustainable materials. The polyester of the bags is recycled and the organic cotton and rubber used in the polos and footwear have been certified sustainable.”

Continuing in a series of collaborations released this year, Lacoste is now collaborating on a new Econ-friendly line with National Geographic.  GQ UK reports:

“it’s the National Geographic Photo Ark project which forms the central aesthetic lynchpin for this new collection. Led by award-winning photographer and National Geographic Fellow Joel Sartore, the project aims to photograph every single living creature in the world’s zoos, aquariums and nature reserves.

Focusing on four of the key animals in Sartore’s 10,500-species-strong archive – the Grévy’s Zebra (Equus grevyi), the Green and Black Poison Dart Frog (Dendrobates auratus), the Halloween Pennant Dragonfly (Celithemis eponina) and the Jaguar (Panthera onca) – the collection is a high colour celebration of, in the words of Lacoste “the diversity and splendour of the animal kingdom.”

The resulting clothes are an energetic antidote to the all-too-grey flatness of this second lockdown. There’s a puffy electric cobalt parka finished with the splattered markings of the frog, there are scarlet T-shirts with crocodile scales and there’s a series of classic Lacoste polo shirts (the garment with which the tennis-focused brand made its name) covered with exploded rosettes of the jaguar.

Highxtar enthuses about the collection:

Lacoste x National Geographic consists of a wide range of sweatshirts and polo shirts. Accessories such as sunglasses, sneakers, bags and even underwear. The classic T-shirts in red and navy blue are proposed with the logo of the crocodile printed on the various motives. The iconic polo comes in a striking all-over print of jaguar, zebra or frog. In addition, they’ve launched a set of reversible padded jackets as a nod to the animals’ ability to blend in. Each of these garments is reminiscent of National Geographic with subtle details in yellow.

More coverage can be found at Pause, at Fashion Network, at HypeBeast and at Footwear News. The collection is available in the Lacoste Store.

Lacoste Launches New Clothing Line To Benefit Florida Everglades

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Forever Green by LacosteLacoste has launched a new clothing line to benefit the Florida Everglades. It features a unique green color created by Lacoste in collaboration with the Pantone Color Institute called “Forevergreen by Lacoste.” While I expect this to increase the confusion about whether the Lacoste Logo is a crocodile or an alligator, it’s all for a good cause. According to the Florida News Tribune:

The limited collection, which features a new shade of green, went on sale Friday. Lacoste also designed a custom logo featuring its iconic crocodile in Everglades habitat. The green collection will include the popular polo-style shirts. Prices range from $60 to $110, according to a press release from the company.

Lacoste also announced that “a portion of the proceeds from the collection’s sales will support The Everglades Foundation’s mission to restore and protect the Everglades through science, advocacy, and education.”

You can buy the new line at the Lacoste Store now.

Lacoste Cuts Ties With Rappers Moha La Squale and Romeo Elvis Over Sexual Assault Allegations

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Updated 09/24/20

Fashion Reverie has more details on this story stating that Lacoste sent a message to the AFP saying:

“[Lacoste] would like to make clear that, when we associate our corporate image to a brand ambassador, the idea behind the operation is to open up new horizons for both parties. This is not what is currently happening in France with some of these [ambassadors], and we deeply regret this.”

Fashion Network has also covered Lacoste’s statement.

Original Story

The Jakarta Post reports that Lacoste has cut ties with rappers Moha La Squale and Romeo Elvis over accusations of sexual assault:

French clothing brand Lacoste has ended its collaboration with rappers Moha La Squale and Romeo Elvis, the company said Friday after both men were accused of sexual assault.

Moha La Squale became the subject of a police investigation earlier this month on allegations of raping, threatening or forcibly confining several women.

The retailer had worked with the 25-year-old hip hop star since the release of his hugely popular debut album Bendero in 2018 but said in a statement sent to AFP that it had ended its relationship with him months before the allegations came to light.

They also cut ties with French rapper Romeo Elvis, 27 who apologised in early September for “inappropriately” touching someone. The confession came after he was accused of sexual assault on social media.  As Explica reports:

“Values ​​that no longer correspond to Lacoste’s image.” This is what the crocodile brand has just clarified, announcing that it had ceased all collaboration with Romeo Elvis. The Belgian rapper admitted to having sexually assaulted a woman on September 9, 2020. Despite his public apologies – which did not convince everyone – the young man has just lost his contract with Lacoste.

Read more details in the Jakarta Post story. Or, for more coverage see the following stories in the Malysian Insight or the Gulf Times.

Lacoste Collaboration with Chinatown Market Announced

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Updated 09/10/20

The collection is now live at the Lacoste Store! Also, at a few other select retailers like TrendyGolfUSA.com.

Lacoste has announced a new collaboration with Chinatown Market that will be available on September 7th for purchase. Booska-p.com notes that if you missed the 2018 Hypefest collaboration between the brands, now’s your chance:

Today, Lacoste and Chinatown Market are coming together again for a daring collection in which the crocodile logo is revisited in an XXL version on t-shirts and polo shirts . Perfectly part of the current trend, the line focuses on pastel colors and oversized looks. A black hoodie completes this capsule collection alongside retro short-sleeved shirts.

Here’s the Youtube video highlighting the collaboration:

HypeBeast has more coverage of what they call a “logo heavy” collection:

Since launching four years ago, Chinatown Market has become renowned globally for its nostalgic products, ranging from apparel and sneakers, to basketballs, rugs and collectibles.

Now teaming up with Lacoste, the pair have unveiled the famous crocodile logo in an oversized version on a T-shirt, as well as embroidered in different colours on sweatshirts and caps. The collection also includes two pastel-colored polo shirts and a jet-black hoodie, both of which also feature a co-branded iteration of the Lacoste logo.

Read more at HypeBeast.

More coverage from Fashion United UK who state that “A leader in the streetwear realm, Chinatown Market brings its unique and bold aesthetic to Lacoste’s sporty aesthetic,” and that “this new collaboration marks the first time Lacoste and Chinatown Market have designed a collection together.” Meanwhile, sister-site Fashion United India writes:

Straight from the West Coast of the United States, Chinatown Market arrives on September 7 to shake up Lacoste’s edgy style with a new collaboration. With its casual nostalgic touch, it will inject a dose of unique boldness and streetwear air to the crocodile brand’s most creative line.

More coverage from Apparel News, WWD, Gay Times UK and  Respect Mag:

Two years after a highly successful, initial limited-edition customization collaboration in 2018, Lacoste and Chinatown Market joined forces again to design a fresh collection featuring bold new colorways and reimagined crocodile logos that smartly juxtapose the classic style of Lacoste’s signature polos, t-shirts, hats and sweatshirts with Chinatown Market’s drama and whimsy. The vibrant unisex collection includes a fierce oversized painted crocodile on t-shirts; colorful embroidered crocodiles on sweatshirts and caps; and a globe motif on short-sleeve shirts to symbolize the soaring digital rise of Chinatown Market’s ironic creations.

Lacoste’s New Collaboration With Ysy Celebrates Novak Djokovic

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YSY Lacoste LogoUpdated 08/27/20 

The collection is live on the Lacoste Store. You can see it   at https://www.lacoste.com/us/lacoste-x-youssef-sy/.

More coverage of the collections release from SportsSkeeda:

The Lacoste x YSY Collection will feature a Novak Djokovic caricature as a tribute to the tennis great, and is meant to evoke inspiration, admiration and respect.

As well as at Respect Mag:

When asked about the design collaboration with Lacoste, Sy confided, “After my meeting with Louise Trotter and her team, we agreed that we wanted to give the concept a bit more depth by combining it with values dear to Novak and Lacoste. His tenacity in holding onto his number one spot, his dedication to work and the way he passes on his abilities via his foundation and shares with his fans are the values I wanted to highlight in my drawing”.

Also at Fashion United India.  More coverage at Tennis World USA.

Original Story – Yahoo Sports reports that Lacoste is launching a new collection in collaboration with the Artist Yay that celebrates Novak Djokovic:

The collection, which will be available at select Lacoste stores, the company’s web site and retail partners, includes polo shirts, hats and sweatshirts bearing Djokovic in Sy’s pop art illustration style. Other motifs seen in the collection are natural elements like mountains and the sea, which are on a tennis ball.

Sy first created the Djokovic character in 2016 after the athlete’s French Open win at Roland-Garros. Lacoste, with Sy and the Etendart association, also revived a tennis court in Clichy, France, with Djokovic-inspired designs by Sy.

The collection launches on August 26th. For more details, see Yahoo Sports.