Lacoste announced today that Adrien Brody would be the new face of their spring collection:
This Spring, the Oscar-winning actor becomes the face of Lacoste’s new campaign.
Audacious, elegant, original and not afraid to go against conventions, Adrien Brody shares personality traits with Rene Lacoste, founder of the brand and tennis champion of the 1920s.
He is Unconventional Chic.
You can see an interview with Brody here.
As we previously reported in our post titled Lacoste wants Anders Brevik to Stop Wearing Their Brand, Ander Breivik’s penchant for wearing Lacoste has been a nightmare for the brand. In response, Lacoste has supposedly pressured Norwegian police to stop him from wearing their apparel at his court appearances. Unfortunately for Lacoste, there appears to be no way to stop him from doing so. Reportedly, for most of his court appearances, Breivik is refusing to wear anything other than his red Lacoste sweater. Well before he committed his crime, Brevik posted the following statement about Lacoste to his website:
“People like me are refined in short supply here, so I noticed that I draw much attention That’s the way I dress. There are mainly people with little refined or not grown here. I wear the best clothes mainly from my past life, that is to say, very expensive clothes, sweatshirts Lacoste.”
There is one sign of hope for Lacoste, though. At one recent hearing about whether he should be released from solitary confinement, Breivik did wear a suit. However, that gain is probably more than offset by the fact that the news report about the hearing, made much of the fact that Brevik “had shed his signature red Lacoste shirt, instead appearing in a suit and tie.” That adjective can’t be very pleasing to Lacoste.
Lacoste is aghast at the news that mass murderer Anders Breivik keeps wearing their shirts to court. Reportedly, Anders, who is charged with 77 murders, has stated that Lacoste is his favorite brand. Afraid that the association with Anders will hurt their brand, Lacoste has asked the Norwegian police to ban Anders from wearing their clothes. You can read more at Lacoste brand ‘seeking Anders Breivik clothes ban.’
Reportedly, after watching the 2011 US Open from the Lacoste Suite, Gossip Girl star Ed Westwick “made sure to pick up a polo shirt in every color from the Lacoste boutique, and he even walked out sporting a pink one.” More details at People Magazine.