Updated 09/10/20
The collection is now live at the Lacoste Store! Also, at a few other select retailers like TrendyGolfUSA.com.
Lacoste has announced a new collaboration with Chinatown Market that will be available on September 7th for purchase. Booska-p.com notes that if you missed the 2018 Hypefest collaboration between the brands, now’s your chance:
Today, Lacoste and Chinatown Market are coming together again for a daring collection in which the crocodile logo is revisited in an XXL version on t-shirts and polo shirts . Perfectly part of the current trend, the line focuses on pastel colors and oversized looks. A black hoodie completes this capsule collection alongside retro short-sleeved shirts.
Here’s the Youtube video highlighting the collaboration:
HypeBeast has more coverage of what they call a “logo heavy” collection:
Since launching four years ago, Chinatown Market has become renowned globally for its nostalgic products, ranging from apparel and sneakers, to basketballs, rugs and collectibles.
Now teaming up with Lacoste, the pair have unveiled the famous crocodile logo in an oversized version on a T-shirt, as well as embroidered in different colours on sweatshirts and caps. The collection also includes two pastel-colored polo shirts and a jet-black hoodie, both of which also feature a co-branded iteration of the Lacoste logo.
Read more at HypeBeast.
More coverage from Fashion United UK who state that “A leader in the streetwear realm, Chinatown Market brings its unique and bold aesthetic to Lacoste’s sporty aesthetic,” and that “this new collaboration marks the first time Lacoste and Chinatown Market have designed a collection together.” Meanwhile, sister-site Fashion United India writes:
Straight from the West Coast of the United States, Chinatown Market arrives on September 7 to shake up Lacoste’s edgy style with a new collaboration. With its casual nostalgic touch, it will inject a dose of unique boldness and streetwear air to the crocodile brand’s most creative line.
More coverage from Apparel News, WWD, Gay Times UK and Respect Mag:
Two years after a highly successful, initial limited-edition customization collaboration in 2018, Lacoste and Chinatown Market joined forces again to design a fresh collection featuring bold new colorways and reimagined crocodile logos that smartly juxtapose the classic style of Lacoste’s signature polos, t-shirts, hats and sweatshirts with Chinatown Market’s drama and whimsy. The vibrant unisex collection includes a fierce oversized painted crocodile on t-shirts; colorful embroidered crocodiles on sweatshirts and caps; and a globe motif on short-sleeve shirts to symbolize the soaring digital rise of Chinatown Market’s ironic creations.