Updated: 08/14/2020
The Lacoste X Concepts collection has officially launched on the Lacoste store:
A textile capsule collection made up of iconic pieces completes the collection. Hoodies, T-shirts, swim-shorts, baseball caps and outerwear shine light on the meeting of American streetwear and French elegance. Reflective materials, pastel tones and iridescent co-branding give this collection a stylized language that makes all the difference. Designed for those in the know.
Previous Story
Lacoste and Concepts have announced the release of a new, collaborative collection. Concepts posted the following announcement on their blog:
We’re kicking off our first collaboration with Lacoste – the marriage of two distinct brands with connected histories and a shared value for commitment, expertise, and excellence. The collaboration is rooted in our shared connection to the city of Boston – in August 1923, a journalist writing for the Boston Evening Transcript first nicknamed Rene Lacoste “the Alligator,” ultimately inspiring the brand’s iconic logo. 1996 is also a unique year for both brands – September of that year marks the opening of our store in Cambridge MA and it was also the year Lacoste launched their first running shoe, the Velocity.
In addition to the Storm ’96 sneaker (our take on a re-imagined Velocity sneaker) and summer slides, our inaugural collaboration with Lacoste features a range of apparel driven by our streetwear identity and Lacoste’s French fashion savoir-faire. We pulled inspiration from New England summer destinations like Cape Cod and Martha’s Vineyard, resulting in colors like igloo green, sand, praisun, and tanzanite blue, as well as reflective hits that capture the essence of the sun’s reflection during nightfall. Consisting of apparel classics like hoodies, t-shirts, swimming shorts, a windbreaker and tracksuits, they are all elevated with modern 3M iridescent treatments for a streetwear edge.
Available at Concepts, online and in all stores, as well as lacoste.com on August 14th at 10 AM EST.
License Global‘s story emphasizes the shared Boston roots of the companies:
Inspired by the companies’ shared Bostonian roots, the collection is comprised of t-shirts, polo shirts, swim shorts, hoodies, windbreakers, a track suit, slide and caps. The collection includes dual branding and the color palette is inspired by Martha’s Vineyard and Cape Cod with items reflecting the sunsets known at those summer destinations.
Sole Collector’s story focuses on the re-launch of the Velocity sneaker:
The Storm 96 is a remake of the Velocity sneaker, first introduced in 1996 as Lacoste’s debut running shoe. Keeping the nineties retro vibe in the form of a chunky white heel, the collaborative Storm 96 features beige, white, and grey leather panel details with a contrasting black panel featuring the iridescent Lacoste x Concepts logo. Hits of red appear on the outsole and interior. To celebrate the pairing of brands, the tongue tags carry the unique Lacoste x Concepts branding.
You can read more of the coverage of the launch at High Snobiety, License Global, and Sole Collector.
More coverage from Complex UK and UK GQ who note how hard it will be to get a pair of the Storm 96 sneakers:
Available from 14 August at lacoste.com, don’t miss out on snapping these up. And you’re going to have to have your wits about you if you do want to cop a pair – not only will you need to enter a raffle to try and buy them, but they already have an ultra-rare status as both brands are only releasing 650 pairs worldwide.
Note: Worried that the Lacoste sneaker you bought is fake? Check out my post on detecting counterfeit Lacoste sneakers.