So, officially Lacoste’s new tagline is “Life is a Beautiful Sport,” but on Lacoste’s Twitter feed it appears to be “2014 is Beautiful, or even “Live Beautifully.” Those are all very different things.  See the tweet below:

2014 is Beautiful. Tune in Feb 7th for our new campaign & film. Experience the celebration: http://t.co/Eedc51xxNm pic.twitter.com/yGa4Pp6Qaq

— LACOSTE USA (@LACOSTE) January 20, 2014