Lacoste’s new designer debuted his first full line at 2011 Fashion Week. As the New York Times noted:

Felipe Oliveira Baptista had a nice debut at Lacoste this morning with a collection that featured women’s looks largely based on rugby shirts, some cool outerwear pieces and, for men, a larger-than-usual piqué used on blazers and polo shirts that looked nice and breathable. Mr. Baptista, who is Portuguese by birth, shows his own line in Paris and took over Lacoste this season from Chistophe Lemaire, who scooted over to Hermès.

…

“I grew up with Lacoste,” Mr. Baptista said. “It was a very big challenge to go and work with a brand that is so worldwide and enormous. I wanted to make things simple, but simple that doesn’t mean boring.”

Read more about the new clothing line at The New Guy at Lacoste.