I recently received an email from Lacoste touting their new plaid shirts for men. “Plaid Attitude,” it read, “Bold lines and original patterns are on display in stunning new styles for him.”  Stunning new styles is right. Some of these shirts are less than attractive, and plaid really doesn’t say Lacoste to me.  I don’t see them being attractive to the average Lacoste buyer, and I don’t see how loud checks fit into the Lacoste brand. Anyway, if you are interested, you can check out the Plaid page on Shop Lacoste.